The Social Tweak, your marketing solution

Create unique content and increase engagement so you can run your business at ease!

Our Purpose

Assisting you expand your Brand

Empowering small and medium-sized enterprises, along with established entrepreneurs, in handling their social media presence.
We facilitate community growth by authentically connecting with the appropriate audience through engaging and creative content across various social media channels.

About us

The Social Tweak is a boutique social media agency catering to businesses seeking marketing and brand elevation through social media. Through innovative techniques, we help small and medium enterprises in managing their social media presence. Our goal is to assist you in crafting compelling content that resonates with your loyal customer base, fostering community growth and driving your business to success.

We strive to diverge from traditional marketing standards by emphasising quality and uniqueness.. We believe that your social media representation should reflect your brand, preserving the authenticity cherished by your clientele.



A consultation, either online or in person, to assist you in navigating Instagram. During this session, we'll provide you some insights on how to manage your own Instagram account, attract organic followers, and showcase your products/services to your followers.


If you need help in crafting your brand name, logo, and overall brand identity, you're in the right place. Our expertise lies in crafting one-of-a-kind brand identities that perfectly align with your services/products, including selecting the ideal colours for your brand.

Content Strategies

It all starts with an idea, and we're here to assist you in expanding upon that concept. We'll curate a customised monthly plan for you, enabling you to authentically present your products/services with captivating content.


Having trouble finding the perfect caption? Need assistance crafting your outreach messages? Look no further! We offer services for post descriptions, blogs, content for flyers and emails, website content, and much more.

Meet the Founder

Arwa, the Founder of The Social Tweak, holds a Master’s degree in Marketing Management from the University of Westminster in London and was affiliated with the CIM (Chartered Institute of Marketing) in the United Kingdom.

With over 8 years of experience working with clients across various industries in both start-ups and established organisations, Arwa has developed a strong understanding of digital marketing and brand strategy.

Her journey into founding The Social Tweak began in 2020. During the pandemic, Arwa encountered numerous emerging fashion, food, education, homemade, and homegrown product and service providers.

She recognised that many business owners faced challenges in navigating Instagram, particularly in creating relevant content and organically growing their follower base. This realisation prompted her to share her expertise with other businesses, empowering them to achieve remarkable results.

Get ready to tweak your brand!

The Social Tweak really helped us structure our page to help our current followers and generate more! We now have a more beautiful and organised grid. What was special about the consultation was that Arwa customised it for us and encouraged us to stay true to ourselves and what our company stands for… Arwa’s style is unique and as a person she was extremely easy to talk to and explained things clearly. We would highly recommend The Social Tweak if you are looking for social media related consulting and content planning.

Zahabia & Dhwani

Founders at Birth N Beyond

We learned quite a few things about social media marketing, mainly how to drive traffic organically without having to use promotions and that was really helpful. The information shared during the session was on point and educational. Everything that was promised and discussed prior to the consultation was covered in the session, in fact more than that.
I think Arwa is amazing at what she does and all I can do is recommend her to others who are seeking the same help as myself

Deepak Jain

Founder at World of Maven

The Social Tweak did a fantastic presentation for me as a startup in the service sector, helping me launch my Instagram page. Arwa made a well researched plan about all the things I would need to cover on Instagram right from a thoughtful handle, to how to manage the grid, content ideas and when to post. She was patient and happy to answer my most basic questions about navigating the Instagram app. It was a great Instagram Marketing 101, I would highly recommend The Social Tweak to anyone launching their social media presence.

Dr Resham Satyani

Founder at Millennial Teen Coach

Arwa was creative, diligent and thorough in her curriculum design for an Online First extra-Curricular Academy. The Client was very happy with the expertise that Arwa brought to the dance curriculum development project. We at Learn2Teach appreciate her flexibility and proactive approach. Thank you so much Arwa!!

Insiyah Rahim

Founder at Learn2Teach

Arwa’s communication and her clarity are her biggest strengths! She solved one of our larger challenges in the organisation. Enjoyed every day of work with her!

Aarti Chhabria

Co-Founder at Clap Global

Client Speaks

We’re fortunate to work with fantastic clients

The Social Tweak

A Boutique Social Media Agency

Contact Us


Phone:       +61 468 304 429

Location:   Sydney, Australia

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