The Social Tweak, your marketing solution

Create unique content and increase engagement so you can run your business at ease!

Our Purpose

Assisting you in growing your Brand!

To enable small and medium-sized businesses as well as other established entrepreneurs, to manage their social media profiles.


We help develop a community by organically reaching out to the relevant target audience with engaging and creative content on social media platforms.

About us

The Social Tweak is a boutique social media agency that specialises in assisting businesses with marketing and brand enhancement.

We use cutting-edge strategies and methods to help small and medium-sized businesses manage their social media accounts. We help you to create the most relatable content to engage with loyal customers, to build a community and boost your business to new heights.

We want to break away from the conventional marketing standards by focusing on quality and creativity. We believe that your social media should be a reflection of you in order to keep the authenticity that your customers value.



A consultation, either online or in person, to assist you in navigating Instagram. During this session, we'll provide you some insights on how to manage your own Instagram account, attract organic followers, and showcase your products/services to your followers.


Do you need to tweak your brand? Allow us to assist you in creating unique product/service names and campaign ideas to help you reconnect with your target audiences.

Content Strategies

It all begins with an idea and we are here to help you elaborate on that idea. We'll curate a customised monthly plan for you, so you can present your products/services authentically with engaging content.


Can’t find the perfect caption? Do you need help writing your outreach messages? We provide post descriptions, blogs, content for flyers and emails, website content and more.

Meet the Founder

The Founder of The Social Tweak, Arwa Tambawala holds a Master’s degree in Marketing Management from the University of Westminster in London and was a member of the CIM (Chartered Institute of Marketing) in the United Kingdom.

After working for over 6 years with clients from diverse industries at numerous start-ups and established organisations, Arwa has built a good understanding of digital marketing and brand strategy.

Her journey into this venture began in earlier 2021 although the concept and strategies for it started in 2020. She came across numerous new and developing fashion, food, education, homemade / homegrown product and service providers during the pandemic. She realised that navigating Instagram with relevant content and organically increasing the number of followers was a common issue for many business owners. This is what caught her attention, and she wanted to share her expertise with other businesses so that they could achieve spectacular results.

Get ready to tweak your brand!

The Social Tweak really helped us structure our page to help our current followers and generate more! We now have a more beautiful and organised grid. What was special about the consultation was that Arwa customised it for us and encouraged us to stay true to ourselves and what our company stands for… Arwa’s style is unique and as a person she was extremely easy to talk to and explained things clearly. We would highly recommend The Social Tweak if you are looking for social media related consulting and content planning.

Zahabia & Dhwani

Founders at Birth N Beyond

We learned quite a few things about social media marketing, mainly how to drive traffic organically without having to use promotions and that was really helpful. The information shared during the session was on point and educational. Everything that was promised and discussed prior to the consultation was covered in the session, in fact more than that.
I think Arwa is amazing at what she does and all I can do is recommend her to others who are seeking the same help as myself

Deepak Jain

Founder at World of Maven

The Social Tweak did a fantastic presentation for me as a startup in the service sector, helping me launch my Instagram page. Arwa made a well researched plan about all the things I would need to cover on Instagram right from a thoughtful handle, to how to manage the grid, content ideas and when to post. She was patient and happy to answer my most basic questions about navigating the Instagram app. It was a great Instagram Marketing 101, I would highly recommend The Social Tweak to anyone launching their social media presence.

Dr Resham Satyani

Founder at Millennial Teen Coach

Arwa was creative, diligent and thorough in her curriculum design for an Online First extra-Curricular Academy. The Client was very happy with the expertise that Arwa brought to the dance curriculum development project. We at Learn2Teach appreciate her flexibility and proactive approach. Thank you so much Arwa!!

Insiyah Rahim

Founder at Learn2Teach

Arwa’s communication and her clarity are her biggest strengths! She solved one of our larger challenges in the organisation. Enjoyed every day of work with her!

Aarti Chhabria

Co-Founder at Clap Global

Client Speaks

We’re fortunate to work with fantastic clients

The Social Tweak

A Boutique Social Media Agency

Contact Us


Phone:       +91 9987 922 764

Location:   Mumbai

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We provide the solutions to grow your business

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